Miao Kelan Duo is the only domestic A-share listed company (stock code 600882) with cheese as its core business and is headquartered in Shanghai. There are 4 factories in China, including Shanghai, Tianjin, Changchun and Jilin. It mainly produces all kinds of original and reprocessed cheese products and liquid milk series products.
At the same time, from a global perspective, the company actively cooperates with cheese companies from Europe and Australia. In the product production process, we select high-quality global raw materials, strictly control multiple processes in each link, expand the innovation and development of the entire industrial chain, and carefully create each cheese product through unique research and development and innovative technologies. Its products cover the growing Zhishi series, home baking series and professional field series. Among them, Miao Ke Lan Duo cheese sticks and mozzarella cheese products have now become popular products of celebrities, and are deeply loved by consumers.
In particular, Miao Kelan Duo cheese sticks have grown by more than 300% in 2019. During the period of 618 in 2019, Miao Ke Landuo Cheese became one of the top sellers in the same category on JD.com and Tmall platforms. During the Double 11 period, it won the double crown in the sales of two categories on Tmall.com and JD.com, an increase of more than 500% ³ . From 2017 to 2019, the Miao Kelan multi-brand has been awarded as one of the “Most Popular Cheese and Butter Brands” in the cheese and butter category of the Jingdong platform for three consecutive times.
1. Data source: Shanghai Miaoke Landuo Food Technology Co., Ltd. January-September 2019 year-on-year comparison January-September 2018 sales statistics of cheese stick products (unaudited)
2. Data source: Tmall Business Staff, JD Business Intelligence
3. Data source: Tmall Business Staff, JD Business Intelligence